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Super Bowl Ad Stats

Complete Media Inc. — Fri, 03 Feb 2012 19:11:00 GMT

According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue.

Top Five Super Bowl Advertisers 2002-2011
Advertiser	Years In-Game Ads	Ad Spend Million $
Anheuser-Busch	10	$239
PepsiCo	10	174
GM	8	83
Disney	10	74
Coke	5	67
Source: Kantar Media, January, 2012

The average rate for a 30-second advertisement in the Super Bowl has increased by 40% during the past decade, reaching $3.1 million last year. Higher pricing is expected for the 2012 game with NBC claiming a sticker price of $3.5 million for a 30-second unit.

Super Bowl Ad Rates and Spending (Ad Spend Million$)
Year	Avg. Cost/30 Sec x000	Total Ad Spend
2006	$2,500	$163
2007	2 385	152
2008	2,700	186
2009	3,000	213
2010	2,974	205
2011	3,100	228
Source: Kantar Media, January, 2012

Over the past ten years, the volume of commercial time in the game has been edging upwards even as the price of advertising has become more expensive. The Fox telecast of the 2011 Super Bowl contained 46 minutes, 10 seconds of network ads, the second largest amount in history.

Network TV Commercials in Super Bowl
Year	Ad Time (mm:ss)	# of Commercials
2006	44:15	92
2007	43:05	92
2008	45:10	84
2009	45:10	84
2010	47:50	104
2011	46:10	96
Source: Kantar Media, January, 2012

A significant proportion of advertisers opt to spend extra by running longer length commercials in an effort to further engage viewers and boost return on investment. In each of the past four years, there have been at least ten advertisements of 60 seconds or longer. By comparison, the normal proportion of long form ads on a broadcast network is about 6%.

Ads Of 60+ Seconds in Super Bowl
Year	Total Ads	% of All Ads
2007	7	13%
2008	13	23
2009	13	23
2010	11	18
2011	10	16
Source: Kantar Media, January, 2012

Typically, about 20% of the Super Bowl ad lineup is composed of first- time advertisers. In 2011 the proportion dropped to 14% as only four marketers made their debut, the fewest since 2003. Three marketers have publicly confirmed their first-time participation for the 2012 game: Century 21, Dannon and the movie studio Relativity Media.

The flow of first-time advertisers has produced a parallel trend: an expanding parade of small marketers who invest a hefty chunk of their annual budget in the Super Bowl. In 2011, nearly one-third of the Super Bowl advertisers put more than 10% of their full-year media budgets into the game.

Advertisers Investing More Than 10% Of Annual Media Budget in Super Bowl
Year	Total Advertisers	% of All Advertisers
2007	5	17%
2008	4	12
2009	7	23
2010	13	33
2011	9	31
Source: Kantar Media, January, 2012

Over the past decade, the Super Bowl has attracted a bevy of different movie studio, automotive and dot-com companies, making these the most populous and competitive ad categories.

Competitive message clutter within the motion picture sector is more severe than the table implies because studios habitually use their inventory to promote multiple films. Last year, there were ads for ten different films.

Super Bowl Advertisers by Category
Year	Total Advertisers	DotCom	Motion Pictures	Auto Mfg
2007	30	6	3	3
2008	33	5	6	4
2009	30	9	4	3
2010	39	6	3	4
2011	29	6	4	6
Source: Kantar Media, January, 2012

The 2011 Super Bowl smashed all records for auto manufacturer advertising with a staggering $77.5 million spent on 18 messages for nine different brands. The 2012 game will have another glut of car ads. Based on corporate announcements, at least eight different auto nameplates will go head-to-head.

Super Bowl Auto Advertising
Year	Total Auto Ad Spend (MM)	Total Ad time (mm:ss)	Brands
2007	$21.5	3:50	4
2008	21.6	4:00	4
2009	18.0	3:00	3
2010	29.7	5:00	6
2011	77.5	12:30	9
Source: Kantar Media, January, 2012

Major League Baseball’s World Series and the NCAA Men’s Basketball Championship are two other high profile sporting events that attract significant interest from TV advertisers. But how do these compare to the Super Bowl in terms of ad spend?

Major Sporting Championships Network Ad Revenue ($MM)
Year	Super Bowl	World Series (games)	NCAA Mens BB Final Four (games)
2007	$152	$157 (4)	$168 (3)
2008	186	176(5)	178(3)
2009	213	224(6)	163(3)
2010	205	191(5)	177(3)
2011	228	269(&	170(3)
Source: Kantar Media, January, 2012

For more information about Kantar Media, please go here.

Website Strategist Wanted!

Complete Media Inc. — Thu, 02 Feb 2012 15:16:28 GMT

Complete Media is seeking applications for an enthusiastic and outgoing person who is adept at helping clients ramp up their web marketing. This position will work directly with clients, consulting on and managing websites, search engine optimization and social media campaigns. Applicants must be outgoing, have great people skills and have a very solid understanding of the web world so they can articulate concepts to clients. Applicants should have website development and graphic design experience.

Call Matt Luke @ 605.360.2259 x 101

8 Ways to Build Customer Loyalty

Complete Media Inc. — Wed, 01 Feb 2012 13:44:19 GMT

It is much easier and cheaper to keep your current clients over trying to attract new clients. Check out this great article on how to keep your customers happy.

8 Ways to Build Customer Loyalty - http://pulse.me/s/5waBd

The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

Complete Media Inc. — Fri, 20 Jan 2012 18:59:58 GMT

How to Rock Social Media

Complete Media Inc. — Wed, 11 Jan 2012 13:49:44 GMT

How To Rock Social Media: 5 Tips From Nic Adler, Owner Of The Roxy - http://pulse.me/s/4RKjE

* Email post *

Complete Media Inc. — Fri, 06 Jan 2012 13:43:24 GMT

How the Internet Saved Buddy Roemerâ€™s Presidential Campaign - http://pulse.me/s/4Hl6C

Facebook at the North Pole

Complete Media Inc. — Wed, 21 Dec 2011 13:49:11 GMT

Infographic: What Facebook Would Look Like At The North Pole DESIGNTAXI | DECEMBER 21, 2011http://pulse.me/s/4cOVn An infographic by Column Five Media for Flowtown, is a lighthearted take on how Santa Claus, his elves and fellow residents of ... read more---http://www.pulsene.ws

Complete Media Looking for Groovy Production Artist

Complete Media Inc. — Mon, 19 Dec 2011 16:39:31 GMT

Complete Media Inc. is looking for a creative and competent production artist that wants to join a fun and growing team. This part-time production artist will complete a variety of tasks, such as graphic design, website development, search engine optimization, social marketing and more. The Production artist will work directly with our Art Director and creative team to complete client projects. A high emphasis will be placed on strategic thinking, problem solving and personality. Applicant must be out-going and able to present a superior image to our clients…and we mean that.

Applicants must have experience with:

• All Adobe Creative Suite products

• Working with creative teams to concept, develop and produce marketing strategies

• Graphic design and development of print projects

• Content layout for both print and web

• Search engine optimization and social marketing optimization

• Developing social media content

• Keeping customer services issues on the forefront

• Dealing with all aspects of the design of a campaign

• Keeping projects on time and on budget

Qualifications:

• Bachelors Degree & marketing/advertising experience preferred

• Strong communication and leadership skills

• Strong presentation and effective communication skills

• Professional attitude

• The ability to problem solve and think outside of the box

• The ability to set and achieve goals

• Outgoing and enthusiastic

If you are interested, please contact Matt Luke @ 605.360.2259 x 101.

No Shave November Gets Styled!

Complete Media Inc. — Fri, 09 Dec 2011 19:39:00 GMT

Our friend and client, John McDonald (Justin Heng Realty) took part in “No Shave November”. Throughout the month John challenged friends and associates to donate to The Banquet. As an added incentive, John would, come December, allow one of the “givers” to style his beard (and hair) however they’d like with the promise to wear the style for 72 hours. I, Dan Farris ended up with that honor.

In short order, the CMI creative team held a quick meeting and decided to call in a pro. In short order, John found himself in a chair at Southeastern Hair Design being groomed by owner Eileen Donley. Armed with the knowledge that John was soon to be pressed into service as a Salvation Army bell ringer, John’s new look became obvious. We’re still undecided whether it’s the glitter green and red ‘HO!” shaved into the back of John’s head, the multiple stripes running down his cheeks or the sparkly, blue jingle bells on curly blonde extensions hanging from his chin that still have us chuckling. What we do know is, it’s all for a couple of great causes, Eileen is amazing, and John is a good man…and a really good sport!

Sioux Falls Holiday Events & Charities

Complete Media Inc. — Tue, 06 Dec 2011 15:47:19 GMT

Every year, around the holidays, we take on a project or task that affords us the opportunity to help someone or give back to our community. We truly feel it is the best way to stay in touch with what the holiday season is truly about; and, to us, that means spreading some love, joy and goodwill to strangers and loved ones alike.

This year, we are taking our “little project” a bit further and are developing what we hope will be a your family’s source for information and updates on holiday and Christmas lanes, homes, light shows, events, charities and non-profits in Sioux Falls, South Dakota and the surrounding areas this Christmas and holiday season.

This is a not for profit venture established as a way for us to give back to the community most of us grew up in and have an immense amount of love and respect for.

Our goal is simple: to provide helpful information about fun local holiday events while encouraging a spirit of goodwill.

Dakota Holidays was started by the team at Complete Media, who believes in the importance of giving back and the power of paying it forward.

Happy Holidays from Complete Media!

Check out www.dakotaholidays.com

One of Our Favorite Halloween Pranks!

Complete Media Inc. — Mon, 31 Oct 2011 15:23:13 GMT

Happy Halloween from Complete Media!

"Co-Working"...Hey! We do that!

Complete Media Inc. — Wed, 28 Sep 2011 19:42:08 GMT

This is a pretty cool example of "co-working"! This is similar to how CMI rolls at 927 Studios! (Hey, look into it, maybe we can be co-workers soon!)

Welcome to the future of work from Grind on Vimeo.

Amazing Billboards

Complete Media Inc. — Fri, 26 Aug 2011 12:35:42 GMT

10 Brilliant Interactive Billboards [VIDEOS] - http://pulse.me/s/1hl5J

Marketing with a bang!

Complete Media Inc. — Mon, 04 Jul 2011 19:06:00 GMT

Happy Independence Day from everyone at CMI! Choose your advertising medium carefully. There are plenty of options out there and all have their specific advantages and disadvantages. For instance, television has come to be known as the “King of ad media”. Along with that, television commercial spots are also the “King of cost”. Do some research and find out what fits your budget the best along with what reaches out to your audience the most. Follow the steps of your game plan and do not try to over think your promotional value. Sometimes something simple can be of the greatest benefit.

Mobile Marketing - Effectively Build Customer Loyalty, Traffic & Sales

Complete Media Inc. — Tue, 14 Jun 2011 16:29:03 GMT

Thousands of businesses are using Mobile Marketing to drive traffic and increase sales, and it is growing exponentially. Businesses and organizations are enrolling their customers and employees into various programs, and then delivering targeted messages directly via the world’s most treasured device – a cell phone.

Mobile Marketing is more effective than traditional methods because it is founded on the concept of CHOICE. Customers that sign up for your program do so because THEY WANT TO RECEIVE YOUR PROMOTIONS... a marketer’s dream!

In addition, it’s convenient for the consumer. No more cutting out coupons from the newspaper (if even seen). Over 95% of text messages are read, so you know your customers will see your offer. To redeem your offer, they simply show the text message at checkout, or provide the clerk with a promo code that you include in your wireless promotions.

Today’s consumers almost NEVER leave home without their cell phone. That means they are always within reach and can receive your text promotion at home, at work or when they're out on the town.

Case studies have seen response to wireless advertising as high as 50%. What other medium provides this kind of return? Not only that but your text advertising is highly trackable, allowing you to measure results and determine return on investment for every promotional campaign.

Don’t wait to start building your list of customers; your customers are ready to get your information right NOW! Talk to COMPLETE MEDIA, INC TODAY!

Call Cari, our Mobile Marketing Expert, at (605) 360-2259 ext 106

Complete Media, Inc. on Keloland TV

Complete Media Inc. — Wed, 25 May 2011 14:00:00 GMT

QR CODES & SMALL BUSINESS

by Angela Kennecke

SIOUX FALLS, SD - Have you noticed those black and white bar codes on everything from magazines to your TV screen to signs? They're called Quick Response codes and can be scanned by a smartphone to bring you more information.

While they've been popular in Japan for more than a decade, they're just catching on in the U.S. And small businesses are figuring out ways to put QR codes to use.

A popular Sioux Falls Bakery has a new high-tech sign.

"A lot of people walking downtown might not come in here, but if they can scan and they see what we have, it will draw them into the store," Becky Smith of The Cookie Jar said.

The sign with the Quick Response code just went up last week, but The Cookie Jar has already seen people scanning it with their smartphones.

"It goes right to our special page on the website, so any specials we have going on for the month, I try to update that monthly. We can do a coupon on there. With Mother's Day coming up, I've got Mother's Day gifts. They can see that right away. It's instant," Smith said.

"It's going to be driven by the consumer. If people are using smartphones and using applications, it will start to take off," Marketing Director of Complete Media Matt Luke said.

Luke has helped his father's construction business use QR codes to let people know more about the renovation project at the old Security Bank Building on Main Street in Sioux Falls.

"The one about Security Bank history, we have old news articles on there about the history of the building and how Dillinger played a part in this building. It's interesting for audience to see how this building plays part in history of Sioux Falls," Luke said.

For a small business like the Cookie Jar, this kind of marketing tool comes at the right price.

"When you're a small business, you try to find something that's going to be cheaper or easy for us to buy into and this is definitely an affordable way to go and get all your info out there instead of just your name," Smith said.

Luke says while it may not cost the business anything, it's important to give the consumer something in return for taking the time to scan the barcode.

"Beyond just going to your website or a link to your FB page, what does the viewer actually get in return for scanning that code. Whether it's more information about a business, a special, it's a promotion or promotional video that gives the viewer, 'That was really cool that I took the time to do that,'" Luke said.

With their uses appearing to be unlimited, you're sure to see these barcodes pop up all over the place in the coming months.

Even the city of Sioux Falls is using QR Codes on public notification signs to give the public more information on projects.

QR Codes

Complete Media Inc. — Tue, 17 May 2011 13:00:00 GMT

The bottom line is your phone reads it and then directs you to the information the super saavy marketer attached to it. The boring stuff is it is a two dimensional bar code.

It is so new that the uses are unlimited. Who knew the entire list of uses of a computer when it took a room or more for the hard drive? If you want to see QR Codes in mass quantity, take a trip to Best Buy.

Here is where I want to see it used frequently – magazines! I’ve found myself in too many waiting rooms, thumbing through magazines, only to find the perfect article, recipe or product that would solve a dilemma in my life (yeah, right). But it would be wrong to rip out the page in the magazine! So sad for me. Oh wait, QR Codes – my hero!

If I can just get the rest of the world on board, sigh.

Mobile Marketing is Becoming a Must!

Complete Media Inc. — Mon, 09 May 2011 14:00:00 GMT

From time to time, we like to turn the spot light on one of our own. While we as a group execute and deliver everything regarding advertising and marketing, there are fields of expertise we each claim as our own. Complete Media Outreach Associate, Cari Fossum, has developed a total obsession with text marketing. If you’re not familiar with the concept, texting campaigns are designed to give your business real time, immediate messaging to your current clients and an extremely cost effective way to reach new ones.

We originally set out last year to offer this service primarily to bars and restaurants and are now an active benefits member of the Licensed Beverage Dealers of South Dakota. Cari saw what we’d done and saw a much bigger picture. Turns out “mass texting” is a powerful tool for sports organizations, schools, city governments, retailers, churches and a host of others looking not only for a better, faster way to stay in touch, but to enhance their bottom line.

Cari has some terrific ways to get you up and running with text campaigns and at price points that will pleasantly surprise. Cari likes it so much, she has her own “campaign” just text cmitxt carrie to 368266. For more info on texting visit our website @ www.completemediainc.com. Then give Cari a call!

Fiesta Fantastica 2011!

Complete Media Inc. — Mon, 18 Apr 2011 21:22:00 GMT

Once a year an event comes along that makes every other event before and after look pale, uninspired and basically pointless. Until that event actually happens, the party committee here at Complete Media, Inc. (the intern, the maintenance guy and a couple regulars from Smoe’s) have put together the annual “Fiesta Fantastica”... translation: Dang Fine Blow Out.

This gathering is open to our clients, our friends, our vendors, our families, our acquaintances and some guy named Lenny I met during the wiener dog races at a Sky Force game a few months back.

It’s simple, we supply the food, the beverages (including top shelf margaritas) the entertainment, valuable door prizes and major league fun and frivolity. Oh, we’re including livestock this year too.

Fiesta Fantastica is an opportunity for us to say thanks for your business, your friendship and just thanks for being you. Save the date cuz it’s going to be massive.

Fiesta Fantasica, Friday, May 6th, from 4:30 til ??? If you need more info. or just want to hear our sultry voices, call 605-360-2259 ext. 101, 102 or 103. Thanks much and we’ll see you here!

Looking for Video Crew for Ronald Johnson Services.

Complete Media Inc. — Thu, 14 Apr 2011 01:39:00 GMT

We are looking to possibly pull together a professional video crew for the services of Ronald E. Johnson who was killed at the South Dakota State Penitentiary. If you are interested in helping out, please get in touch with us asap. Talk to Matt Luke. Thanks!

605.360.2259

Click here to read the story...

Our thoughts and prayers are with his friends and family!