Happy Independence Day from everyone at CMI!  Choose your advertising medium carefully.  There are plenty of options out there and all have their specific advantages and disadvantages.  For instance, television has come to be known as the “King of ad media”.  Along with that, television commercial spots are also the “King of cost”.  Do some research and find out what fits your budget the best along with what reaches out to your audience the most.  Follow the steps of your game plan and do not try to over think your promotional value.  Sometimes something simple can be of the greatest benefit.