By now, 99% of Americans have probably cut loose any hope of sticking with their New Years resolutions.  The gym membership seems like a mistake.  The new sneakers have barely made around the track.  And the bags of chips are again displayed with prominence in your kitchen cabinetry. 

But how is our businesses New Year’s budget going?  Have you already given up trying to stick to the itemized marketing expenses?  Have you been sweet-talked into some ads or project you didn’t plan for?  Just like with exercise, it’s never too late!  Readjust the budget numbers.  Forgive yourself for sliding off your plan in the first quarter, and do what you can to stay with the plan you set out only a few months ago. 

And get those sneakers laced up again.  The gym awaits.