E-newsletter marketing is a powerful tool that can generate leads and create loyal clients.  By including a e-newsletter sign up form on your website and building a following, you essentially have a group of clients and potential clients who are saying, "I want to know more about you."  These are receptive clients who will respond more favorably.  Surveys, questionnaires, and sub-interest groups will allow you to handle all your clients with the information you need.  Here are some awesome benefits of using e-newsletter marketing:

• Enhance your companies brand through consistent contact
  
• Increase the loyalty and lifetime value of your clients by developing your relationships
  
• Provides instantaneous trackable results to make positive adjustments to company message
  
• Increase lead generation by increasing referrals and repeat buyers
  
• Provides consistent contact with your client
• Position yourself as an expert in your industry by showing knowledge and authority
  
• Provide points of interest to follow up on for your sales people
  
• Increase brand awareness by increasing the amount of times client see you
  
• The most cost effective and efficient channel of communication