A strong and consistent company image and message is essential.  Many companies look to save by creating materials in house or farming projects out to individual vendors with the lowest prices. 

What often happens is that a company's image and message are not professionally and consistently carried through-out all materials.  Such as inaccurate company colors on print materials, varied applications of graphics and the use of poor quality photos.  Rather than branding a professional image, the message becomes muddled and marketing budgets are used inefficiently.